Some designers deserve awards thanks to ideas that create a monumental buzz among consumers. Sometimes the concept is so simple that we wonder why we didn't think of it ourselves!
Here's a selection of 20 ultra-cool objects that are so well thought out, they deserve to go down in design history...
1. The censorship towel
2. Flat rectangular water bottles that can be slipped into a handbag or briefcase
3. A toothpaste that turns from blue to white when your teeth are properly cleaned
4. A device that cancels all outdoor noises
5. Ever seen a cat ski?
6. Practical and pretty
7. A must for Star Wars fans!
8. Useful and fun!
9. We love this design!
10. A scooter meets suitcase
11. A multi-function snowflake!
12. A sleep mask that lets you listen to music/audio books, while blocking out light and other noises
13. Sugar in the form of a doily!
14. Very elegant office essential
15. A mug that lets you squeeze your teabag!
16. Food coloring in a spray!
17. Completely waterproof bag!
18. Planet lollipops!
19. Fireproof gloves!
20. Anti-stress cubes that really work!